Clyde 1 FM has more listeners in Glasgow and West Central Scotland than any other radio station. Since its launch in 1991 its ratings success has been mirrored in numerous national and international awards, including the Sony Station of the Year and the "best format" Gold Award from the International Radio Festival of New York.

Clyde 1 FM targets the 15-34 age group. The station appeals to this audience through its music mix of contemporary and Top 40 hits, complemented by an up to the minute local news service, sport and entertainment.

Sport's programming on Clyde 1 FM is in a league of its own, and the popular SuperScoreboard Live! Programme, presented by the biggest names in sports broadcasting, has a loyal following among its fans. Audience participation and loyalty are further encouraged through competitions. Listeners are now accustomed to a diet of big money, big holiday prizes and, of course, there are always tickets for all the best gigs.

Clyde 1 FM is a campaigning station, ever ready to highlight or support issues close the heart of its listeners. The bond built up with listeners is of real value to advertisers wishing to get closer to their target market in Glasgow and West Central Scotland.

www.clyde1.com

Since it inception in 1991, Clyde 2 has been one of the biggest success stories in British Radio. Sustained audience growth makes it the UK's number one AM station.

All the real music's on Clyde 2 - Abba, Blondie, Cher, Eurythmics, Whitney Houston, Madonna, George Michael, Bruce Springsteen, Texas and U2 - are regulars to the playlist. Add in the best of today's adults hits and evening specialist 60's, easy listening, standards, country and Scottish music programmes. It's a winning mix that's meant Clyde 2 has won the coveted Sony Radio Award, STATION OF THE YEAR three times since its inception in 1991.

More and more of the station's target audience( those who are aged 35 and over) have found that this is their favourite station. An unsurpassed commitment to football, news, traffic, weather, community and all things relevant to the area contribute to listeners' strengthening loyalty to Clyde 2.

www.clyde2.com

East Central Scotland is one of the UK's most vibrant areas with the booming city of Edinburgh at its heart. The vibrancy and pulse of the area is reflected nowhere better than on Forth One. 24 hours a day we play the music that matters. The right songs played by the right people at the right times, that's why we dominate the 15-35 target audience.

Daytime Forth One features the latest hits from the national and local charts. We're tuned in to what our listeners are buying - which is why they tune into us. We play new releases and classic tracks from contemporary artists. The new material gives the station an edge that's particularly attractive to listeners in the 15-24 age group while the classic greats have a broader appeal across all age groups.

Evenings cover a broader spectrum of today's sounds with specialist programming reflecting the interests of our demanding and switched on audience. Forth One presenters are some of the biggest names in East Central Scotland. They are a key part of life in the area, like the service that made them famous.

www.forthone.com

The classic hits station that draws on four decades of great music to provide a sound track to the lives of our largely 35+ audience. Personality radio with a Scottish sparkle means listeners stick with Forth2 as it plays the music they know and provide the news they need.

It's the home of theSuperScoreboard sports show, not just on Saturday afternoons, but when the teams that matter to our listeners are in action.

Forth2 's Sunday morning phone-in is the centre of debate in the area, reflecting the interests and anxieties of an audience that is aware of what it wants and how to get it.

It's this mix that has established Forth2 as the listeners friend and companion. The response of people in the street to Forth2 outside broadcast demonstrates the power of the medium.

www.forth2.com

Northsound One's impressive audience figures are achieved by delivering listener requirements - comprehensive news, sport, local information, promotions and competitions and of course, HITS!

The blend of music on Northsound One includes the best music and classic hits from the 80s and 90s. Listeners get their first taste of the best new songs and can tune in to the big names in pop music who are regular visitors to the Northsound One studios.

The station's unrivalled traffic reporting service and the immediacy of the news service means that Northsound One is first with the issues that affect local people. It really is Non Stop Northsound One - a station that knows its market and is in tune with its listeners. Because of Northsound One's close association with the area and involvement with local culture, strong loyalty has been built up among its fans. The station brings the events that matter closer to its listeners through its partnership with activities such as Rock and Pop concerts, sporting events, social and charity functions.

Northsound One's winning formula is a hit with listeners who have developed a close relationship with the station - a bond that advertisers borrow when promoting their goods and services.

www.northsound1.co.uk

Northsound Two has caught the imagination of a remarkably wide cross section of people in Aberdeen and Northeast Scotland. The station attracts listeners from all age groups as proved by its healthy audience reach. The large band of loyal listeners are regularly joined by those who are attracted to the wide choice of programming.The music mix on Northsound Two bridges the decades, from the 60s through to the more melodic hits of the current charts, plus specialist country music and traditional Scottish music programmes.

Northsound Two's music mix is complemented by wide-ranging speech programming. Major names in entertainment, including pop music, cinema, theatre, publishing, as well as sports personalities, politicians and local celebrities, all line up for interviews on the station.

Sport is also an important part of the station's programming and Northsound Two has exclusive rights to follow Aberdeen Football Club, offering full live commentary on every league match home and away.

Northsound Two communicates warmth and friendliness to listeners, building trust between the station and its audience. It offers a unique opportunity for the advertiser to get close to a broad cross section of the market.

www.northsound2.co.uk

Tay FM is Tay Territory's most listened to FM service, reflecting the interests, tastes and concerns of the audience. A strong music led format within programming that includes local issues, sport and news is augmented by the wider canvas of regional and national matters.

Audience participation and loyalty are encouraged through a wide range of competitions and promotions including Winning Weekends, Theme Weeks and co-promotions with the major local press. These have resulted in listeners jetting off to far flung holiday destinations, winning major cash prizes and picking up tickets to see the top bands visiting Scotland.

Tay Territory has a long and distinguished association with the popular music industry producing names such as the Average White Band, Ricky Ross and Danny Wilson. Tay FM eagerly supports the up and coming bands from the area that have the potential to move on to greater heights.
Furthermore, the station is aware of the needs of the young people in our community and hosts a series of youth-related programmes.

Tay FM has a unique relationship with its listeners. The success of the station is shown by the continued audience growth, offering advertisers even greater opportunities to communicate with customers in Tay Territory.

www.tayfm.co.uk

Tay AM is more than just a radio station, it's a way of life. The programming is in tune with it's listeners daily needs - the wake up call, travel and traffic information, weather outlook, What's On, and off, plus the voice of the community Tay Action. All this and of course, the News and Sport of the day, seamlessly interlaced with Classic Hits from the 50's, 60's 70's and 80's.

Tay AM caters for a wide range of musical taste with specialist programming that covers Country, Scottish, Light Classical, Big Band, Folk and Jazz. The station also broadcasts documentaries, daily sports news, phone-ins, religious output, business news and celebrity interviews. Tay AM's commitment to sports programming now includes local football coverage. Saturday afternoon's SuperScoreboard features live commentary on a Tayside game with updates of match developments across the other leagues.

Tay AM is proud that it hosts such a breadth of programmes to such a wide audience. The true success of the station however, is its interaction with the listener through requests, competitions and quizzes, to more serious issues that range from a lost pet to re-furnishing a family home ravaged by fire. Tay AM is a friend of the family and is trusted by the listener. This positive and intimate relationship with our audience is something that can be borrowed by the advertiser.

www.tayam.co.uk

After 18 years of award-winning broadcasting, Moray Firth Radio successfully re-launched in January 2001. With a dynamic new logo, new sound and young management team at the helm, MFR continues to go from strength to strength.

Over 50% of the Highlands tune to MFR every week - And now MFR has introduced a split-frequency service weekday evenings aimed at the 15 - 24 market. MFR-FM features young, vibrant Presenters and a music mix of chart and dance.

Daytime programmes broadcast a mix of music from chart to classic 80's and 70's hits balanced with fun competitions, news, sport and local interest features.

Weekends on MFR have never sounded better!

Saturday is our 'fun' day with a fast-moving Breakfast show, an interactive mid-morning, the Irn Bru Scottish Chart and massive dance tunes with CeeBees and the Smirnoff Experience at night.We take things easy on a Sunday. A massive audience tune to Solid Gold Sunday, featuring music from the past four decades, followed by two highly successful programmes based around Traditional Scottish and all genres Country music.

And now, our new website is on-line and is one of the most exciting in Scotland - It represents everything MFR is about - Informative, entertaining and interactive! Check it out!!

www.mfr.co.uk

Advertisers benefit from out detailed knowledge of our audience. Our sales consultants can advise on how best to reach any target market. From the detailed research, the optimum campaign can be planned to produce maximum results.

www.radioborders.com

96.7 West FM in Ayrshire broadcasts a younger adult sound with the best contemporary music alongside favourite hits of the late 80's and 90's Hot news, a strong sports service and the fastest traffic and travel service are all essential elements of the West FM mix.

It's the music that makes the difference here on West FM. A chance to break out and sample the thrill of hearing the best new sounds, "the buzz" and chant of presenters who are in touch with the latest trends. The daytime music mix is laced with the hottest chart hits plus the best sound of the 90's. Into the evening and West FM ups the pace for the young set, which includes showcases of new Scotish talent.

Weekends kick off with a bang on Friday evening with the West FM Party Night. Things really hot up 24 hours later with the "Ultimate Dance" as the under 35's prepare to hit the many pubs and clubs in South West Scotland. West FM's fresh new format will ensure further growth in younger audiences, helping to strengthen West Sound's market dominance.

www.westfmonline.com

West Sound continues to broadcast the music and programming mix that has made the station popular with its listeners. West Sound is now available on 1035 AM in Ayrshire and on 97 FM in Dumfries, 103 FM in Kirkcudbright and the Machars and 96.5 FM in Stranraer.

It's huge, loyal audience has come to know West Sound as THE listening choice for news, sport, traffic and travel and of course, the best music. This achievement is largely due to West Sound's winning programming format - a music mix of easy listening, classic rock, pop, country and Scottish alongside a vibrant news, local information service and sport including the award - winning SuperScorebaord. High profile personality presenters have given West Sound a unique bond with the audience who are in touch with what's happening in the West Sound part of the world.

www.west-sound.co.uk

South WestSound FM is unique. It's the only radio service entirely dedicated to Dumfries and Galloway. South WestSound FM broadcasts a programming mix targeted to the needs and interests of people in the area. Daytime local programming features a modern music mix, plus relevant news, information and community issues. The focus on area matters means that South WestSound FM in South West Scotland is close the lives of its listeners. The relationship between listeners and the station is one that advertisers can benefit from and many businesses in the area have realised the potential that airtime on South WestSound FM opens up to them.

www.southwestsound.co.uk

Described as "A Station Of The Place" Downtown Radio reflects life in Northern Ireland and is regarded as part of the fabric of the province. Broadcasting on seven FM and one AM frequencies its programming mix and diversity of output attracts listeners right across the demographic profile.

Mixed with the hits from the 70s, 80s, 90s and today are all the ingredients to make the station distinctive to Northern Ireland. With more than 20 specialist programmes at evenings and weekend, including Country Music, Folk, Gospel, Jazz, Classical to Motoring, Travel, Drama, Church Affairs and Rural Life Downtown is a multi-award winning station. The trophy cabinet is home for a Special Gold Sony Award for broadcasting in a dividend community as well as the Grand Award from the New York Radio International Radio Festival for its news coverage.

The combination of music, news, information and entertainment delivers a large responsive audience dominating its target market of 30-50 year olds. An intimate relationship has been built up between the listeners and the station with Downtown being regarded by the opinion formers as the most influential broadcasting organisation in Northern Ireland.

www.downtown.co.uk

Cool FM

The best of the 80s and 90s mixed with current tracks are blended with lifestyle information and suitable promotions creating a cocktail of sound that has a unique appeal to the listeners.

The strong contemporary music led format combined with a team of young dynamic DJs, all with their own particular style of presentation, creates the cosmopolitan sound that is Cool FM - consistently Northern Ireland's number one music station.

www.coolfm.co.uk

CFM

www.cfmradio.com

Here at Wave 105, we passionately believe an area the size, importance and prosperity as the Central South deserves a dedicated radio service that recognises the need to provide listeners with not just "The South's Best Variety of Hits", but the most comprehensive "Time Saver Travel" and "The South's Essential News and Information". Wave 105 provides this much needed radio service; offering a distinctive listening alternative to other local and national stations.

Wave 105 is built on the simple philosophy of a great product, great ideas and service centred around great people who focus on doing the simple things well with a care, consistency and passion, and a genuine commitment to standards

The South's Best Variety of Hits
Wave 105 launched in a very established radio market with many stations vying for the listener loyalty. "The South's Best Variety of Hits" is the positioning we adopted following extensive research which delivers listeners exactly what is says.
Variety is defined by Decade, by Genre and by Mood.
Decade - 70s, 80s, 90s and today
Genre - Rock, Pop, Dance, Easy and Ballads
Mood -Uplifting, invigorating, mellow and relaxing

Listeners will experience
· Today's leading artists taking the charts by storm including Robbie, Anastasia, Kylie, Dido, Travis and Stereophonics.
· Influential artists from the past 3 decades including David Bowie, Roxy Music, Tina Turner, Blondie, Duran Duran, Simply Red, The Beautiful South, Oasis, Alanis Morrisette, Sheryl Crow and INXS
· Innovative and aspirational radio promotions

The South's Essential News and Information
Wave 105 is more than just a musical jukebox; it represents a lifestyle. Our speech is as engaging and entertaining as life in the region itself. This is where Wave 105 comes in to its own by appealing to non-traditional commercial radio listeners, who relish the prospect of a new listening alternative. This is achieved by offering a combination of music plus a comprehensive news service and through an editorial focus on issues affecting the lives of listeners in the Central South.

Newsmakers
Journalists Jason Beck, Peter Franklin, Fiona Brooks and Toby Bennett, some of the UK's most experienced radio journalists report and deliver the stories as they break in an accessible and conversational style.

Timesaver Traffic and Travel
Our traffic and travel service is second to none. Selina Ross and Kate Weston from the AA Roadwatch network keep the south moving with a smile through frequent and accurate updates. So, if its planes, trains or automobiles, quite simply Wave 105 is an essential listen.

Information
Wave 105 provides up to date headlines and gossip on the people making the news in the worlds of Sport, Business and Entertainment.

TARGET AUDIENCE
3C’s target audience is 30+, married with children and finds chart music too young sounding while rock and rap aren't of interest. The Country format provides catchy, melodic music with lyrics which address adult topics of relevance to this audience. Many members of this group feel musically disenfranchised, with no currently available formats supplying the repertoire heard on 3C.

MUSIC – COOL COUNTRY
3C does not view Country music as a specialist format for the UK. It should be the natural home for adult listeners who are seeking infectious, melodic music with lyrics that address their concerns as adults. There is a large segment of the population that recognises that most current pop is aimed at their children, not them. These people are lacking a musical ‘home’ where they can feel comfortable. Country music has a whole galaxy of exciting performers with music that sounds great and has meaningful lyrics. This is the format where these listeners belong.

WEB AND PHONE SUPPORT
3C is supported by its own comprehensive web site, www.3Cdigital.com, giving access to information about the station and the music. For listeners without DAB receivers, 3C can be heard live through its website. In addition 3C has a UK-wide local call rate phone number which can be used by listeners to find out more information about the songs featured.

LISTENERS RESPONSES
Comments such as those below are received daily at 3C from listeners throughout the world:
“It is a breath of fresh air in amongst the general dross of commercial pop and so called M.O.R. radio stations. 3C has good music, news and information and presenters telling us what we want to here, not inane chatter like some of the others”

“Refreshing to hear a truly new concept on radio. I have never considered myself a Country music fan, but your station has changed my mind”“Its nice to hear something new and fresh on our airwaves. Keep up the good work. Since I accidentally stumbled on your station I haven't been able to turn it off.”

www.3cdigital.com

Central FM is a hugely popular local radio station with a loyal audience that has made it the market leader in the Forth Valley. There are 184,000 adults in Forth Valley and a typical Central FM listener lives in a modern home, has an interest in DIY and garden improvements, and likes to take holidays.

Our broadcasting area has three main population sites; Stirling, Falkirk and Alloa, each with their own character and variety of facilities for both residents and tourists. In the middle of 'Braveheart' counrty the town of Stirling is steeped in history. It has plenty of up-market housing and shopping, most notably the Thistle Centre with over 100 shops. Similarity, Falkirk is an attractive and historic town. Falkirk town centre has quality shopping and offices. and is a previous winner of the Large Town category of Scotland In Bloom. Falkirk's visitor numbers are on the increase with Callendar House and Bo'ness and Kinneil Steam Railway as top attractions. The newest and most exciting of Falkirk's attractions is British Waterways Millennium Wheel, built to link the Forth & Clyde and Union Canals. Situated at the foot of the Ochil Hills, the town of Alloa is much smaller than Falkirk or Stirling. Traditionally a brewing town, Alloa is now enjoying a period of regeneration and has attracted major retail developments such as Tesco and Sterlinhg Furniture sponsors of the Central FM breakfast show.

www.centralfm.co.uk

Vibe 105-108 fm is the largest commercial radio station in the East of England. Providing the freshest “feel good” music ranging from up-front dance and urban flavas to ‘re-vibed’ classics from the 80’s and 90’s.

The Stuart Grant breakfast show is one of the fastest growing programmes in East Anglia with Vibe already commercial market leader in 15-24 year olds, but with an upbeat and embracing music policy so that the 30-and even 40 somethings can join the party.

Vibe also boasts some of the best specialist shows in the UK from masters in their field such as the legendary Drum ‘n’ bass artist Ray Keith and the Sony Award © Winning House DJ Ric Groves.

Vibe is more than a radio station, it’s a lifestyle which is epitomised in the way Vibe’s mainline DJs are also key figures in all the major clubs and buzz bars across Norfolk, Suffolk, Cambridgeshire and North Essex.

Vibe’s clever “cool but fun” attitude is reflected in the presentation style of the DJs, entertaining and engaging listeners more than any other local station, taking the music seriously but not themselves!

We say “Love life: love Vibe”.

broadcasts across the region of South Wales and the South West targeting a 15-34 audience. Delivering a music-lead programme of “fresh beats” including current and classic, urban and popular dance music, vibe fm’s revised format is delivering informative and relevant content in keeping with listeners’ lifestyles across the region.

With 40 minutes of non-stop music each hour; local news, sport, weather and traffic on the hour; the continuous travel watch every 15 minutes throughout breakfast and drive; and local entertainment news, vibe fm is already increasing audience commitment across a diverse range of listeners.

Vibe’s credible line-up of talented and well known presenters has been recently headed up by a new format breakfast show “Daley on the Loose” with Welsh Presenter of the Year, Darren Daley. Darren is supported on the street by daily mayhem from the infamous Father Reece “the Stikka Vikka” as well as a host of interactive features reflecting the listeners’ own lives.

Weekends and evenings further strengthen the vibe fm offering by delivering an comprehensive range of popular specialist shows including: award winning dance and trance DJ, Big Al; award winning US House show “The Touch” with Deli G; “Drive By”- a drum and bass show with popular promoter and DJ Gerard Cantwell; and “urban vibe” hosted by Raheem specializing in Urban music from around the world.

Meanwhile weekend specials including; Conroy’s “Funk me it’s Sunday”, Chris Kaye’s “vibe fm chart” and Nathan Thomson’s “vibe weekender”, are continuing to satisfy more mainstream audiences with the music they’ve requested and want to hear.

Vibe fm’s fresh new approach is delivering fresh new listeners. Latest audience figures show an increase of 26,000 listeners to reach 257,000 adults each week.

fresh beats – vibe fm